SUCCESS INDEX. From outdoor advertising to "smart stops"

20 years ago, the advertising and production group "Sunny Circle" started its activity as an outdoor advertising operator. Now the company has expanded its field of activity and is engaged in the production of advertising structures and small architectural forms (kiosks, pavilions, outdoor furniture, etc.) and implements large-scale projects not only in Bashkortostan, but also throughout the country. One of these projects for the production of bus shelters is accompanied by the Development Corporation of the Republic of Belarus.

- We continue to hold leading positions in our industry in Bashkiria, but at the same time we have multiplied the order portfolio and expanded the geography of our presence in cities such as Moscow, Veliky Novgorod, Orenburg, Orsk, Kurgan and Saransk, - says the director of the company "Sunny Circle" Andrey Sidorkin. - For example, the leadership of the Novgorod region last year ordered from us more than 50 bus shelters with urns and benches. More than half of them have already been installed last year, now the installation of the remaining ones is continuing.

A distinctive feature of the Ufa manufacturer's stops is that they are not only comfortable, but also vandal-proof, and also have a frame that is not subject to corrosion. The company "Sunny Circle" emphasize that they offer customers solutions that allow them to preserve the appearance of the product nodes for many years and eliminate the negative impact of the aggressive external environment on them.

In recent years, so-called "smart" stops have become popular.

- Many have a superficial understanding of the concept of "smart stop". It's like an iceberg that has a visible part and what's under water. Visible is the services available to the ordinary man in the street, invisible is a set of options and functionality used by the municipal services of the city, - said Andrey Sidorkin. According to him, the smart stop allows you to control passenger traffic, identify illegal carriers and predict the arrival time of public transport. Some pavilions (for example, at the Bashkir airport) even have heated benches.

There are already more than 140 "smart" stops in Bashkiria. Their configuration may vary. The most comfortable are closed-type stops equipped with a ramp, infrared heaters and a public transport arrival board. You can hide from the rain and cold in them, use USB sockets to recharge your phone, and to make it more comfortable for people to wait for transport, there is free Wi-Fi. There are also CCTV cameras and an emergency call button at smart stops.

- The high quality of our work is conditioned by a responsible approach on the part of competent specialists, as well as the use of only certified materials and innovative complexes. For example, last year only in Ufa we installed and launched three "smart" closed-type stops: at "Gostiny Dvor", "Bashkir State Agrarian University" and on "Galle City Street". They are equipped with everything necessary for a comfortable waiting for transport, - says Andrey Sidorkin.

By the way, the "Solar Circle" has connected "smart" stops into a single dispatching system based on its own IT solution. And for more than two years it has been servicing and maintaining a network of pavilions in Ufa at the expense of the company, without the participation of the city budget.

In addition to stops, the company is actively engaged in the production of other small architectural forms. For example, traffic police posts on the streets of Moscow are warm pavilions designed to create a year-round comfortable working environment for police officers. They are equipped with bio toilets, air conditioning and heating systems and are equipped with a water cooler and a folding work desk.

In addition, the specialists of the company "Sunny Circle" have developed and manufactured in 2020 a series of thematic architectural objects dedicated to the 75th anniversary of Victory in the Great Patriotic War. So, at the entrance to the Victory Park in Ufa, an LED composition "Star" was installed with a height of 18 meters and a total weight of 10 tons. It uses 70 thousand diodes, which are controlled by controllers with a special program that sets the light-dynamic effects.

And in 2021, the company "Sunny Circle" helped its partners in the design of stands at the ninth national championship "Young Professionals" (WorldSkills Russia) - 2021.

- More than 9250 units of products were shipped for the championship "Young Professionals" - 2021. Among our works at this festival you can find signs, metal structures, points of sale, banners and much more. The uninterrupted operation of the production "Sunny Circle" has once again demonstrated high professionalism and record production times," the company stressed.

As Director Andrey Sidorkin noted, today the company plans to launch a factory in the republic for the production of small architectural forms and urban furniture for the equipment of public spaces and courtyards. The company will use modern materials and architectural solutions, unique processing technologies on CNC machines, and finished products will be equipped with electronic systems based on its own IT developments. The new production complex will be located next to the territory of the enterprise and will create 60 new jobs.

Material source: Rossiyskaya gazeta